BET tasked us with refreshing the branding for their streaming service, BET+. We retained the color palette of the brand, and sought to create more harmony between the parent brand, and the streaming service, without homogenizing the two.The evolved BET+ Brand System is rooted in the idea of extrapolation. It builds on the foundational design principle of expansion and contraction, brought to life through a dynamic “+” shape that can flex to frame, reveal, or spotlight content. The design balances confidence with refinement, featuring clean layouts that are complemented by sleek, punchy animation.