Inspired by Paramount Studio’s rich cinematic heritage and A-list roster of talent, Paramount Network aims to provide a modern television audience with premium cinematic storytelling. Our brief was to leverage 105 years of cinematic heritage with a contemporary brand identity suitable for this digital savvy audience.

Our solution: Take the classic icons that Paramount is famous for and represent them in a way that’s familiar yet fresh, with a nod to its cinematic past — bringing the movie going experience from the big screen to every screen.

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The branding established for Paramount Network served as the bedrock for Paramount+, with much of the design system still in tact, including our redesign of the iconic mountain and wordmark.